Performance coffee available for the first time ever!
Available Now:
Follow Us
Masterclass
Coffee for Performance
Increases Endurance and Performance
Caffeine as an Ergogenic Aid: Caffeine is recognized by sports organizations as a performance-enhancing substance. It works by increasing adrenaline levels, enhancing the "fight or flight" response, and allowing athletes to push their physical limits.
Fatigue Reduction: By reducing the perception of exertion, caffeine enables athletes to exercise longer without feeling as tired. Discuss studies that show a 12-16% increase in endurance during aerobic exercise with caffeine intake.
Fatigue Reduction: By reducing the perception of exertion, caffeine enables athletes to exercise longer without feeling as tired. Discuss studies that show a 12-16% increase in endurance during aerobic exercise with caffeine intake.
Metabolic Boost
Fat Oxidation: Caffeine promotes fat burning, especially during exercise. It mobilizes fatty acids from fat tissues, making them available for energy use.
Muscle Glycogen Sparing: With increased fat utilization, coffee helps conserve glycogen stores in the muscles, allowing athletes to maintain performance during prolonged activities.
Muscle Glycogen Sparing: With increased fat utilization, coffee helps conserve glycogen stores in the muscles, allowing athletes to maintain performance during prolonged activities.
Improves Muscle Contraction
Mechanism: Caffeine increases motor unit recruitment, improving muscular strength and coordination. It also enhances calcium release, which helps muscles contract more powerfully.
Recovery Aid
Post-Workout: Coffee can help athletes recover faster by replenishing glycogen stores when paired with carbs post-exercise, thus speeding up muscle recovery.
Athletic Dosing: Typically, 3-6 mg of caffeine per kilogram of body weight taken 30-60 minutes before exercise has been shown to improve performance.
Athletic Dosing: Typically, 3-6 mg of caffeine per kilogram of body weight taken 30-60 minutes before exercise has been shown to improve performance.
